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Foreword by Guy Kawasaki
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vii |
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Introduction
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1 |
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Section I
Opening Up to the Opportunities
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5 |
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1
I Have a Fancy Title, Steady Paycheck, and Good Benefits. Why Am I So Miserable?
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7 |
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2
If It Is So Bad, Then Why Am I Afraid to Leave?
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24 |
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3
Detox from Corporate Life
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39 |
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4
What's Really Involved in Moving from Employee to Entrepreneur?
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58 |
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Section II
The Reality of Entrepreneurship
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79 |
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5
What Are All the Ways to Be Self-employed?
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81 |
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6
How Do I Choose a Good Business Idea?
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103 |
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7
Recruit Your Tribe
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125 |
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8
Rethink Your Life: Options for Scaling Back, Downshifting, and Relocating
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152 |
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9
Do I Really Have to Do a Business Plan?
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165 |
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10
Define the Spirit of Your Brand
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191 |
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11
Test Often and Fail Fast: The Art of Prototypes and Samples
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210 |
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Section III
Make the Money Work
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227 |
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12
Look Your Finances in the Eye
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229 |
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13
How to Shop for Benefits
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253 |
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Section IV
Making the Leap
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269 |
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14
Dealing with Your Friends and Family
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271 |
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15
Line Your Ducks in a Row
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290 |
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16
When Is It Time to Leave?
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309 |
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Acknowledgments
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323 |
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Notes
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325 |
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Resources
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329 |
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Index
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333 |