Skokie Public Library - AquaBrowser Library

<body> <noscript> <div id="resultpage" xmlns="http://www.w3.org/1999/xhtml"> <div id="top"> <h1 xmlns:html="http://www.medialab.nl/schemas/aquabrowser/html" xmlns="">AquaBrowser Library ® - Skokie Public Library</h1> <form xmlns:html="http://www.medialab.nl/schemas/aquabrowser/html" id="searchform" action="accessible.ashx" method="GET" xmlns=""> <input class="inputfield" size="30" id="q" name="q" value=""></input> <input class="searchbutton" type="submit" value="Search"></input> <input type="hidden" name="cmd" value="find"></input> <input type="hidden" name="rctx" value="AAIAAAABAAAAAgAAADlIAAAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAIXxsaWJyYXJ5L21hcmMvc2tva2llLWlpaXxiMTU2ODI1NAAAA2RlZgAAAQAAAAAAAAACZW4AAP////8GDQAAAAAAAAAAAAA="></input> <a href="help.aspx?skin=accessible&uilang=en" target="_blank">Help</a> </form>  <br /> </div> <head> <title>Reality check : - AquaBrowser Library ® - Skokie Public Library</title> <meta name="keywords" content="Kawasaki, Guy, 1954-, Kawasaki, Guy,1954-, "></meta> <meta name="keywords" content="New business enterprises, Entrepreneurship, Competition, Management, AquaBrowser, Medialab, AquaBrowser Library, Search, Discover, Refine"></meta> <meta name="description" content="As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and…"></meta> </head> <body> <div id="fullrecordview"> <div id="content"> <h1>Reality check :</h1> <p>the irreverent guide to outsmarting, outmanaging, and outmarketing your competition </p> <table class="dtable"> <tr> <th class="key">Authors:</th> <td> <a href="?q=author:"Kawasaki%2c+Guy%2c+1954-"&rctx=AAIAAAABAAAAAgAAADlIAAAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAIXxsaWJyYXJ5L21hcmMvc2tva2llLWlpaXxiMTU2ODI1NAAAA2RlZgAAAQAAAAAAAAACZW4AAP////8GDQAAAAAAAAAAAAA=" alt="">Guy,1954 Kawasaki</a> </td> </tr> <tr> <td colspan="2"> <div class="separator"></div> </td> </tr> <tr> <th class="key">Material type:</th> <td>Nonfiction</td> </tr> <tr> <th>Summary:</th> <td> <abx:rawhtml xmlns:abx="http://www.medialab.nl/schemas/aquabrowser/xml">As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and…</abx:rawhtml> </td> </tr> <tr> <th class="key">Subject:</th> <td> <a href="accessible.ashx?q=keywords:"New+business+enterprises"&rctx=AAIAAAABAAAAAgAAADlIAAAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAIXxsaWJyYXJ5L21hcmMvc2tva2llLWlpaXxiMTU2ODI1NAAAA2RlZgAAAQAAAAAAAAACZW4AAP////8GDQAAAAAAAAAAAAA=" alt="">New business enterprises</a>, <a href="accessible.ashx?q=keywords:"Entrepreneurship"&rctx=AAIAAAABAAAAAgAAADlIAAAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAIXxsaWJyYXJ5L21hcmMvc2tva2llLWlpaXxiMTU2ODI1NAAAA2RlZgAAAQAAAAAAAAACZW4AAP////8GDQAAAAAAAAAAAAA=" alt="">Entrepreneurship</a>, <a href="accessible.ashx?q=keywords:"Competition"&rctx=AAIAAAABAAAAAgAAADlIAAAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAIXxsaWJyYXJ5L21hcmMvc2tva2llLWlpaXxiMTU2ODI1NAAAA2RlZgAAAQAAAAAAAAACZW4AAP////8GDQAAAAAAAAAAAAA=" alt="">Competition</a>, <a href="accessible.ashx?q=keywords:"Management"&rctx=AAIAAAABAAAAAgAAADlIAAAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAIXxsaWJyYXJ5L21hcmMvc2tva2llLWlpaXxiMTU2ODI1NAAAA2RlZgAAAQAAAAAAAAACZW4AAP////8GDQAAAAAAAAAAAAA=" alt="">Management</a></td> </tr> <tr> <th class="key">Language:</th> <td>English</td> </tr> <tr> <th class="key">Publisher:</th> <td>Portfolio,</td> </tr> <tr> <th class="key">Year:</th> <td>2008</td> </tr> <tr> <th class="key">ISBN:</th> <td>9781591842231<br />1591842239</td> </tr> <tr> <th colspan="2"> <div class="separator"></div> </th> </tr> <tr> <th class="key">Summary:</th> <td>As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--it's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description.</td> </tr> <tr> <td colspan="2"> <div class="separator"></div> </td> </tr> </table> <div id="sideinfo"> <div id="coverimage"> <img src="http://syndetics.com/index.aspx?isbn=9781591842231/mc.gif&upc=&oclc=&client=skopl" alt="Large Cover Image"></img> </div> </div> </div> </div> </body> <br /> <div id="availability"> <table class="availtable" cellspacing="5" xmlns="http://www.w3.org/1999/xhtml" xmlns:html="http://www.w3.org/1999/xhtml"> <tr class="availtitle"> <td class="basecolor" colspan="4"> <b>Item availability</b> </td> </tr> <tr class="availheader"> <td class="basecolor"> <strong>Branch</strong> </td> <td class="basecolor"> <strong>Location</strong> </td>   </tr>      </table> </div> <div id="accessible_syndeticsice"> <br xmlns="" /> <div id="syndeticsice_toc" style="
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 " xmlns=""> <div> <a href="#syn_toc_summary" class="syndetics_toc_target">Summary</a> </div> <div> <a href="#syn_toc_toc" class="syndetics_toc_target">Table of Contents</a> </div> <div> <a href="#syn_toc_coverimgs" class="syndetics_toc_target">Other Covers</a> </div> </div> <div id="syndetics_main" class="syndetics_main" xmlns=""> <div class="syndetics_item"> <table class="dtable" cellspacing="0"> <tr> <td class="basecolor" colspan="2" id="syndetics_summary_title"> <a name="syn_toc_summary" class="syndetics_toc_anchor"></a> <strong>Summary</strong><div class="separator"></div></td> </tr> <tr> <td colspan="2"> <div id="syndetics_summary">Venture capitalist and entrepreneur Guy Kawasaki, the author of the bestselling The Art of the Start, has compiled his best wit, wisdom, and contrarian opinions to show listeners how to ignore fads and foolishness while sticking to commonsense practices.</div> </td> </tr> </table> </div> <br></br> <div class="syndetics_item"> <table class="dtable" cellspacing="0"> <tr> <td class="basecolor" colspan="2" id="syndetics_toc_title"> <a name="syn_toc_toc" class="syndetics_toc_anchor"></a> <strong>Table of Contents</strong><div class="separator"></div></td> </tr> <tr> <td colspan="2"> <div id="syndetics_dtoc"> <table id="syndetics_dtoc_table" border="0" width="100%"> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Foreword 1.0</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">xiii</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Foreword 2.0</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">xv</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Acknowledgments</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">xix</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Introduction</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">1</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">The Reality of Starting</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 1 Flounders (sic) at Work</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">5</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 2 The Inside Story of Entrepreneurship</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">11</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 3 The Art of Intrapreneurship</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">15</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 4 The Art of Commercialization</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">19</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 5 Mantras for Dummies</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">23</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">The Reality of Raising Money</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 6 The Investor Wish List</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">27</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 7 The Art of Getting the Attention of Investors</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">30</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 8 The Art of Executive Summary</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">33</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 9 The 10/20/30 Rule of Pitching</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">36</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 10 The Top Ten Lies of Venture Capitalists</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">40</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 11 The Top Eleven Lies of Entrepreneurs</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">44</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 12 The Art of Raising Angel Capital</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">48</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 13 The Inside Scoop on Venture Capital Law</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">51</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 14 The Top Sixteen Lies of Lawyers</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">59</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 15 The Venture Capital Aptitude Test (VCAT)</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">62</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">The Reality of Planning and Executing</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 16 The Paradox of Strategy: How Apple Blew It and Microsoft Got Lucky</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">71</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 17 The Zen of Business Plans</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">78</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 18 The Art of Financial Projections</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">81</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 19 Financial Models for Underachievers</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">85</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 20 The Art of Execution</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">93</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 21 After the Honeymoon</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">97</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 22 The Art of Bootstrapping</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">104</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 23 The Art of the Board Meeting</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">108</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 24 How I Built a Web 2.0, User-Generated-Content, Citizen-Journalism, Long-Tail, Social-Media Site for $12,107.09</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">112</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">The Reality of Innovating</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 25 The Art of Innovation</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">119</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 26 The Seven Sins of Solutions</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">123</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 27 The Myths of Innovation</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">125</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 28 The Sticking Point</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">130</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 29 The Lies of Engineers</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">139</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 30 How to Kick Silicon Valley's Butt</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">143</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 31 The Purest Form of Engineering: Woz</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">149</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">The Reality of Marketing</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 32 Stupid Ways to Hinder Market Adoption</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">155</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 33 The Name Game</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">159</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 34 The Art of Branding</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">162</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 35 Frame or Be Framed</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">165</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 36 Get a Clue: The Global Youth Market</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">168</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 37 The Lesson of Tam's Art Gallery</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">176</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">The Reality of Selling and Evangelizing</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 38 The Art of Selling</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">179</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 39 The Art of Distribution</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">183</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 40 The Art of Evangelism</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">187</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 41 DIY PR</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">191</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 42 Straight from the Press's Mouth</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">196</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 43 Forget the Influencers After All?</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">199</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">The Reality of Communicating</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 44 The Effective E-mailer</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">205</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 45 The Zen of Presentations</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">209</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 46 How to Get a Standing Ovation</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">215</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 47 As Good as Steve Jobs</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">219</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 48 Speaking as a Performing Art</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">222</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 49 How to Be a DEMO God</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">227</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 50 How to Kick Butt on a Panel</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">231</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 51 How to Be a Great Moderator</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">234</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 52 The Art of Blogging</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">237</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">The Reality of Beguiling</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 53 The Psychology of Influencing People</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">243</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 54 The Art of Creating a Community</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">251</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 55 The Art of Customer Service</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">254</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 56 Power 3.0: Kinder, Gentler, and Better</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">258</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 57 The Art of Schmoozing</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">260</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 58 The Art of Sucking Down</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">265</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 59 The Art of Sucking Up</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">269</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 60 How to Suck Up to a Blogger</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">272</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 61 The Art of Partnering</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">275</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 62 The Top Ten Lies of Partners</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">279</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 63 Ten Questions "with" Jackie Onassis</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">282</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">The Reality of Competing</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 64 The Art of Defensibility</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">287</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 65 Counterpoint: Patents and Defensibility</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">291</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 66 The Art of Driving Your Competition Crazy</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">296</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 67 How to Remain Sane</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">301</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">The Reality of Hiring and Firing</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 68 The Art of Recruiting</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">307</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 69 Real-World Recruiting</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">311</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 70 Thirteen Questions with Libby Sartain, Chief People Yahoo!</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">314</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 71 Career Guidance for This Century</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">318</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 72 Everything You Wanted to Know About Getting a Job in Silicon Valley But Didn't Know Whom to Ask</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">326</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 73 Nine Questions to Ask a Startup</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">335</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 74 How to Get a Job on craigslist</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">339</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 75 How to Not Hire Someone via craigslist</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">342</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 76 The Effort Effect of Carol Dweck</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">345</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 77 The Art of Laying People Off</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">348</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 78 The Art of Firing</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">352</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">The Reality of Working</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 79 Work as a Prison?</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">359</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 80 How to Not Choke</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">366</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 81 Mavericks in the Workplace</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">368</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 82 Ten or So Things to Learn This School Year</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">376</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 83 "Why Smart People Do Dumb Things"</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">380</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 84 Why Smart Companies Do Dumb Things</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">383</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 85 How to Prevent a Bozo Explosion</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">388</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 86 Are You an Egomaniac?</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">393</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 87 The No-Asshole Rule</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">401</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 88 Is Your Boss an Asshole?</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">407</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 89 The Top Seventeen Lies of CEOs</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">412</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Timeout. What's Your EQ (Entrepreneurial Quotient)?</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">416</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">The Reality of Doing Good</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 90 The Six Lessons of Kiva</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">425</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 91 Social Entrepreneurship</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">428</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 92 Making the Transition from the Corporate to Nonprofit World</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">436</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 93 The Art of Surviving</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">442</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 94 My Hindsights in Life</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">449</td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Conclusion: The Reality Check Checklist</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">460</td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Index</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno">463</td> </tr> </table> </div> </td> </tr> </table> </div> <br /> <coverimgs> <br /> <div id="syndeticsice_toc" style="
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