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Birthing the elephant :
the woman's go-for-it! guide to overcoming the big challenges of launching a business
Authors:
Karin. Abarbanel
,
Bruce. Freeman
,
Bruce. Freeman
Material type:
Nonfiction
Summary:
"A female entrepreneur's guide to navigating the psychological aspects of launching and building a business during the first 18 months…
Subject:
New business enterprises
,
Women-owned business enterprises
,
Entrepreneurship
Language:
English
Publisher:
Ten Speed Press,
Year:
2008
ISBN:
9781580088879 (pbk.)
1580088872 (pbk.)
Tags
psychology
Summary:
"A female entrepreneur's guide to navigating the psychological aspects of launching and building a business during the first 18 months"--Provided by publisher.
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Summary
Surviving the ups and downs of entrepreneurship takes more than a great business idea. It requires that you face a slew of challenges that will test your resolve-from giving up a steady paycheck to working long hours. While other business books focus on writing a business plan and getting funding, only Birthing the Elephant charts the psychological and emotional aspects of launching a start-up. Presenting a road map of the first two years of your enterprise, this step-by-step handbook shows you how to: Think and act like an entrepreneur, Anticipate problems and overcome barriers to success, Manage the four key stages of your launch, Avoid the ten costly mistakes that new business owners often make.
Packed with inspirational frontline advice from cosmetics guru Bobbi Brown, designer Liz Lange, and other female entrepreneurs, this targeted guide also provides quick tips and action lists to help you meet your specific business needs. Women like you are launching new ventures every day. Birthing the Elephant gives you the staying power you need to deliver on your dream! Book jacket.
Table of Contents
Acknowledgments
viii
Entrepreneurs and Experts
ix
Foreword
xi
Introduction
1
Chapter 1 Design Your Destiny
5
Chapter 2 Real Stories behind Real Start-Ups
19
Chapter 3 Substitute Brains for Bucks
38
Chapter 4 Take the Leap
62
Chapter 5 Stage 1: Start Your Start-Up
82
Chapter 6 Stage 2: Run Your Own Show
108
Chapter 7 Stage 3: Turn Breakdowns into Breakthroughs
133
Chapter 8 Stage 4: Find Your Business Rhythm
157
Chapter 9 Avoid the Ten Biggest Pitfalls
178
Chapter 10 Welcome to Your New Life!
194
Resources
198
Notes
203
Index
205
About the Authors
210