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<h1>Duct tape marketing :</h1>
<p>the world's most practical small business marketing guide </p>
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<th class="key">Authors:</th>
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<a href="?q=author:"Jantsch%2c+John."&rctx=AAIAAAABAAAAAgAAAJ04AAAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAIXxsaWJyYXJ5L21hcmMvc2tva2llLWlpaXxiMTUwODgyNAAAA2RlZgAAAQAAAAAAAAACZW4AAP/////MCAAAAAAAAAAAAAA=" alt="">John. Jantsch</a>
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<th class="key">Material type:</th>
<td>Nonfiction</td>
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<th class="key">Subject:</th>
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<a href="accessible.ashx?q=keywords:"Marketing"&rctx=AAIAAAABAAAAAgAAAJ04AAAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAIXxsaWJyYXJ5L21hcmMvc2tva2llLWlpaXxiMTUwODgyNAAAA2RlZgAAAQAAAAAAAAACZW4AAP/////MCAAAAAAAAAAAAAA=" alt="">Marketing</a>, <a href="accessible.ashx?q=keywords:"Small+business"&rctx=AAIAAAABAAAAAgAAAJ04AAAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAIXxsaWJyYXJ5L21hcmMvc2tva2llLWlpaXxiMTUwODgyNAAAA2RlZgAAAQAAAAAAAAACZW4AAP/////MCAAAAAAAAAAAAAA=" alt="">Small business</a>, <a href="accessible.ashx?q=keywords:"Advertising+media+planning"&rctx=AAIAAAABAAAAAgAAAJ04AAAKYWNjZXNzaWJsZQABOgAAAAAABGZyZWMAIXxsaWJyYXJ5L21hcmMvc2tva2llLWlpaXxiMTUwODgyNAAAA2RlZgAAAQAAAAAAAAACZW4AAP/////MCAAAAAAAAAAAAAA=" alt="">Advertising media planning</a></td>
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<th class="key">Language:</th>
<td>English</td>
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<th class="key">Publisher:</th>
<td>Nelson Business,</td>
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<th class="key">Year:</th>
<td>2006</td>
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<th class="key">ISBN:</th>
<td>9780785221005 (hardcover)<br />078522100X</td>
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<a href="#syn_toc_toc" class="syndetics_toc_target">Table of Contents</a>
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<div id="syndetics_summary">A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.</div>
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<table id="syndetics_dtoc_table" border="0" width="100%">
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Foreword</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor">Michael E. Gerber</td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">vii</td>
</tr>
<tr class="syndetics_row syndetics_dtoc_row">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Introduction: A Solution to THE Small Business Problem</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">x</td>
</tr>
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Part I
The Duet Tape Foundation-The Way to Sticky Marketing: (Help Them Know, Like, and Trust You More!)</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno"></td>
</tr>
<tr class="syndetics_row syndetics_dtoc_row">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 1
Identify Your Ideal Client</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">2</td>
</tr>
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 2
Discover Your Core Marketing Message</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">20</td>
</tr>
<tr class="syndetics_row syndetics_dtoc_row">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 3
Wake Up the Senses with an Image to Match Your Message</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">39</td>
</tr>
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 4
Create Products and Services for Every Stage of Client Development</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">52</td>
</tr>
<tr class="syndetics_row syndetics_dtoc_row">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 5
Produce Marketing Materials That Educate</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">62</td>
</tr>
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 6
A Web Site That Works Day and Night</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">77</td>
</tr>
<tr class="syndetics_row syndetics_dtoc_row">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 7
Get Your Entire Team Involved in Marketing</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">92</td>
</tr>
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Part II
The Duct Tape Lead Generation Machine-Turning Stickiness into a System That Works for You: (Help Them Contact and Refer You More!)</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno"></td>
</tr>
<tr class="syndetics_row syndetics_dtoc_row">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 8
Run Advertising That Gets Results</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">103</td>
</tr>
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 9
Direct Mail Is an Ideal Target Medium</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">127</td>
</tr>
<tr class="syndetics_row syndetics_dtoc_row">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 10
Earned Media Attention and Expert Status</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">151</td>
</tr>
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 11
Ramp Up a Systematic Referral Machine</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">180</td>
</tr>
<tr class="syndetics_row syndetics_dtoc_row">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 12
Automate Your Marketing with Technology Tools</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">210</td>
</tr>
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 13
Turn Prospects into Clients and Clients into Partners with an Advanced Education System</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">229</td>
</tr>
<tr class="syndetics_row syndetics_dtoc_row">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Part III
Getting on a Roll!: (Find Out What Works and Do More of It)</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno"></td>
</tr>
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Chapter 14
Commit to Your Marketing with a Plan, Budget, and Calendar</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">255</td>
</tr>
<tr class="syndetics_row syndetics_dtoc_row">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Epilogue: Bring Your Plans to Life with a Marketing Snapshot</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">272</td>
</tr>
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Afterword</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor">Guy Kawasaki</td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">275</td>
</tr>
<tr class="syndetics_row syndetics_dtoc_row">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Appendix A
Further Reading and Resources by Chapter</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">278</td>
</tr>
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Appendix B
Duct Tape Marketing Small Business Marketing Resources</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">282</td>
</tr>
<tr class="syndetics_row syndetics_dtoc_row">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">Appendix C
Special Offers</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">283</td>
</tr>
<tr class="syndetics_row_hilite syndetics_dtoc_row_hilite">
<td class="syndetics_dtoc_labeltitle">
<div class="syndetics_dtoc_indent">About the Author</div>
</td>
<td> </td>
<td class="syndetics_dtoc_author"></td>
<td> </td>
<td class="syndetics_dtoc_coauthor"></td>
<td> </td>
<td class="syndetics_dtoc_company"></td>
<td> </td>
<td class="syndetics_dtoc_pageno">286</td>
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